OATLY MAKES CO2 FOOTPRINT TRANSPARENT FOR ITS PRODUCTS
Oatly, the Swedish manufacturer of plant-based dairy drinks, has begun to make transparent the CO2 emissions associated with making its products. On the front of its packaging it says how many kilos of greenhouse gases the production of one kilo of the product entails. Interested consumers will find a detailed explanation on the Oatly website. Among other things, it states that the calculation of emissions is done by the independent institute CarbonCloud.
In this way Oatly helps consumers to make the abstract idea of CO2 emissions clear and concrete. And with this, one of the thresholds for sustainable consumption is removed, namely that people do not know what the sustainable choice is.
But of course this only works if the consumer can compare something. Oatly therefore calls on other food producers to provide insight into the footprint of their products. Whether that is going to happen remains to be seen of course. For the time being, it is only interesting for producers with low CO2 emissions to mention this on the packaging.