MILLIONS OF DUTCH PEOPLE WANT TO LIVE MORE SUSTAINABLY BUT DO NOT SUCCEED IN DOING SO
'Een dagje Groen' (one day Green) is a national campaign that helps the Dutch take sustainable steps. "Millions of people want to make sustainable choices, such as eating less meat or taking a shorter shower, but feel that they are not succeeding sufficiently. This is the conclusion of a study by Motivaction. On the website Eendagjegroen.nl, consumers can experiment and see immediately how much they can help the environment. In addition, the website adds up what all the participants together mean for the environment".