SUSTAINABLE BEHAVIOR GOES AGAINST HOW OUR BRAINS ARE DEVELOPED.
Believe it or not, but sustainable behavior is counterintuitive. It goes against how our brains are developed. It is therefore not so strange that we continue to drive and fly, while many people still care about the environment. The biggest battle is not so much between believers and non-believers of climate change, but takes place between our ears. If we choose the right approach to 'appease the violence' there, we are really a lot closer to solutions.
(blog by Gerard Tertoolen)